MoPOP Evaluation

http://www.informalscience.org/sites/default/files/MoPOP_Full%20Evaluation%20Report_Final.pdf
I was interested in this study because I got to visit the MoPOP two years ago, during a very small after hours event, and it was a great experience.

The goal of this study was to find out what visitors think of pop culture and the MoPOP and to see how those perceptions changed after a visit to the museum. Their secondary goal was to find out who the main MoPOP visitors are and to find out their level of satisfaction from their experience.

Their method of evaluation was to visitors entering and exiting the museum pre and post-visit facilitated questionnaires. The questionnaires were given to every third person that entered the museum and any guest who exited the museum. The questionnaires were not given to the same audiences so their data from the pre and post-visit questionnaires do not directly correlate.
The questionnaires had both open and closed-ended questions, for both questionnaires a facilitator would ask a number of open-ended questions and give the guests a map. The pre-visit questionnaire had the guest create a personal meaning map and the post-visit questionnaire had the guest place stickers on a poster board of a map of the museum to mark what areas they visited.

They found that most of their guests are white, female, between the ages of 18-35, are in adult groups, from out of state, and have not been to the MoPOP before. The most common way that visitors heard of MoPOP was through word of mouth. The majority of their guests were experience seekers, citing "something to do" as their main reason for visiting the museum.