I chose to focus on the big cons of each data collection method, although I realize there are many pros to each method as well. In fact, after reading everyone who posted before me, I agreed with all the pros that each of you wrote so I decided not to reiterate those pros again and instead focus on the possibility of combining each of these methods.
I agree with Kevin that along with mixed methods we need mixed scopes. He says it helps make a more complete picture and I believe we can utilize all these methods of data collection at MOXI. We already observe guests as Sparks on the floor, guest services already conducts their survey questionnaires. We could easily conduct short interviews with guests as they leave MOXI and even some field study interviews of people on the street that are passing by. I believe getting data from those that have not step foot in MOXI is valuable as well. It would be beneficial to know what non-guests think about MOXI so we can appeal to that population of people.
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