Wednesday, April 10, 2019
Spring week 3 prompt response - Destiny
This week when looking at the staff surveys Matthew and I read through the first floor exhibits strengths, frustrations and suggestions. We noticed a pattern that the first floor is perfect for younger audiences especially the 0-4 and 5-9 ages groups. With this the stay times are pretty short since there are more push button exhibits rather than open ended. This includes exhibits like the ones on the innovation wall, and some of the courtyard exhibits.
Like we said in class I am most interested in seeing if the frustrations that staff have are congruent with the frustrations of guests. Are there things that staff over look or do not see as negative contributors to the guest experience? Maybe this would start by having the most popular exhibits be evaluated first since there are always people there. Exhibits like BiTiRi, Mind Ball, Whitewater, and Hyperloop. A staff member could have an iPad close by and when a guest is finished interacting with an exhibit (with or without a spark) answer one or two questions about frustrations they just had and maybe suggestions. This way we get a wide range of input on one part of our museum but it could lead to better training and more positive guest interactions if we see what guests are looking for and need the most help with.
Well I read these chapters last week accidentally so my last blog post was a response to that.
In chapter 3 they discussed how to evaluate learning. When thinking of MOXI the measurement using recall is not useful. We do not want guests to feel like there is an answer they should be left with. The exposure alone is the answer. When they got to the part about implicit memory it reminded me about our first quarter with the exhibit handbooks. We started with the matrix but I soon realized it is hard to observe learning when it is not directly restated back to you. How do you know if/ what someone is learning at an exhibit if you do not know their previous knowledge or what they are thinking.
The most useful skill they talked about would be the observational evaluation in chapter 6. Using very refined observational skills you can decipher a lot about ones learning in the space. There are many options of observation, you could track aspects of the exhibit like the entry point, or dwell time or you could track popularity of one exhibit or you could even track a person or persons through the museum and follow how they interact.
My question for the class: How could recall evaluation be used at MOXI? (be creative, I don't think it would be successful, just think it would be interesting.)
Also for the time being I will be making a separate post for comments since I can post just not comment on any posts. (sorry for the inconvenience)
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I think you're right, recall evaluation would be not be the best way to evaluate learning in MOXI. But if we were to use it, I think it would have to happen directly after a guest's interaction with an exhibit, otherwise, it would be very difficult to know which guests interacted with which exhibits if it was given at the very end of their visit to MOXI. Some exhibits may have similar learning goals to each other, but for the most part I see recall evaluation as being specific to each exhibit, so it would be difficult to come up with recall questions that could be applied to the entire museum.
ReplyDelete- Juliana